April White

April Chante While was born on September 23, 1982, to the late Ben and Armmie White. April, the youngest of three children, learned at an early age how to hold her own and make a mark in the world. She is the proud mother of three children, Tanayya, Darius, and Myles. One might say April was “genetically modified” for entrepreneurship, following in the footsteps of her mother Armmie, her late great aunt Corean Carter, and grandmother Mattie, who owned rental properties and a popular soul food restaurant, called The Chatterbox. Always a trendsetter, another blessing from her Grandmother Mattie, who was known for her fabulous hat collection, April showed an affinity for the fashion and beauty industry at an early age.
After graduating from Tupelo High School and Itawamba Community College, April enrolled at The Tupelo Academy of Cosmetology, where she perfected her skills as a master colorist and a natural hair artist. In 2016, April and her friend and former business partner, LaSonja Johnson, opened Bleau Rose Salon. The salon was where women across Northeast Mississippi came to receive the top-notch service they became known for.
In 2019, April underwent a life-altering experience through the sudden passing of her beloved older brother Cedric. The loss left April questioning what was next. Then in 2020, the answer was clear on the anniversary of her brother’s death: She needed to REBRAND. She needed to REIGNITE her passion for everything, beauty, and fashion. So with the help of her sister, Mattie White and her mother ….The Bleau–was BORN>
Today, The Bleau styles women from different walks of life and across a wide age range.
Whether the woman is a millennial, a fashionista, a professional, a world traveler, an artist, a student, or a mom–The Bleau is the perfect place to find just the right outfit to make EVERY occasion HIGH FASHION! April and her best friend,Tisha Tolbert, have launched a robust digital marketing strategy that rivals many national brands.
In her spare time, April loves to shop for eclectic fashion-forward pieces to build her personal wardrobe and stamp her passport through new travel adventures. She loves styling her customers, and that passion shows in her social media post. Customer testimonials proclaim that there has been yet another #BLEAUSIGHTING because #ITSTHEBLEAU4ME.
“If you do a job that you LOVE, you will never WORK a day in your life”

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